Christian Schauf came to us with a very good point. Disasters happen, lately it seems more and more - but who's prepared? Sure, kits are out there... usually dressed in a bright red bag labeled "EMERGENCY".
That works great, if your goal is to get your ass kicked when the world ends.
Christian wanted to create a lifestyle brand around survival, and we were excited to help. We worked with their team to develop a hardcore, and stylish survival kit with the brand identity to match. We also helped develop the worlds first flat packable, modular winter jacket. Built to be there when you need it. Plus, the lightweight design lends itself perfectly for providing a bit of comfort and warmth to the homeless.
- Brand Identity
- Bag Design
- Jacket Design