PURPOSE POPS: AN EDIBLE VEHICLE FOR CHANGE.
Millions of pounds of food is wasted each year through lack of proper storage. There's an epidemic of sugar filled imposters crowding our health food isles. Purpose Pops wanted to address both of those issues, simultaneously.
Andy, CEO of Purpose Pops, came to us with a pretty simple idea. They wanted to sell healthy, natural fruit smoothies - just like you'd make at home. But truth be told, It was when he started talking about the why, that we really got hooked. You see it turns out that millions of pounds of donated fruits and vegetables are wasted each year through lack of proper storage. This means the food that could go to save lives is getting thrown out, simply because food tends to go bad.
BUT, what if the food was preserved? That's where we got the chance to help Purpose Pops craft an identity, and tell their story.
- Brand Identity
- Creative Direction
- Website Design
- Packaging Design
- Marketing / Advertising & Print Design
- Exhibit & Display Design
THIS PROJECT IS A WORK IN PROGRESS, CHECK BACK LATER FOR UPDATES!